This person is responsible for the organization's public image, professional growth, and external reach. This officer manages the entire recruitment funnel, builds high-level partnerships with firms and faculty, and ensures the elite quality of the club's research is visible to the finance community. Core Responsibilities Recruitment & Growth Strategy: Develop and execute high-impact marketing campaigns to attract the most qualified candidates for the 14-week analyst program. Brand & Reputation Management: Direct the club's brand identity across all platforms, ensuring every communication reflects the "elite, merit-based" nature of the organization. Professional Outreach: Serve as the primary liaison for outreach to other student organizations, Neeley professors, and partner firms to secure guest speakers and site visits. Social Media & Digital Presence: Manage the club’s social media channels (e.g., LinkedIn, Instagram), maintaining a consistent and professional posting schedule that highlights the firm's progress and successes. Research Publication: Partner with the Head of Investments to manage the final design and public release of weekly research reports and the semesterly newsletter. Event Marketing & Design: Create all promotional materials, including digital flyers and physical marketing assets, for simulations, stock pitch competitions, and the Guest Speaker Series.